A landing page (also called a funnel page) is a single-purpose page designed to do one thing really well—convert. Whether that means booking a consultation, capturing a lead, or selling an offer, everything on the page is focused on guiding the visitor to take action.

A website, on the other hand, is more like a brochure. It’s great for general info, credibility, and SEO—but visitors can easily get distracted by too many options or pages. Landing pages remove those distractions and keep the focus clear.

Because it’s designed to. No menus. No sidebars. No rabbit holes. Just a clear path from visitor to lead or client. It’s like the difference between a billboard and a sales pitch—you don’t need everything, just what matters.

You can, but a traditional website isn’t built for one specific goal. If you want high-quality leads, faster conversions, and better ad performance, a landing page is the tool for the job. You can still link to your main site—but the funnel page is where your serious prospects should land.

If your business relies on booking appointments, generating leads, or closing sales—absolutely. Realtors, lenders, contractors, coaches, and service-based businesses see some of the biggest gains from high-performing funnel pages.